2015 SDHE Career Symposium
Working in the student-run graphic design studio, FLUX, we created a unique identity system for the 2015 SDHE Career Symposium that takes place every year on the OSU campus. We used the symposium’s tagline, “Shaping the Future of Business & Design,” as our concept when we created a unique logo that represents each of the four majors that participate in the symposium.
At first we went in different directions trying to brainstorm ideas for the logo, yet the committee ended up fancying my logo to represent this years event. This logo can be used to “call-out” each of these majors on major-specific materials, to help students and industry members to navigate the event by quick glances. Additionally I designed the posters for the event, while my team members took the task of the program and name tags. We successfully met the objectives: to give the symposium a professional, organized, cohesive look, to provide an easy way to navigate the symposium based on major, and to allow students to easily identify what relates to their major.